Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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ELI5: Generative AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Take 5: Microsoft Talks with BENlabs
a conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day
The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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GM and Barbie: Aligning Values To Create On-Screen Success
The Barbie movie has so much to see it might be easy to overlook the…
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Diving Into “The Bear” with Prop Master Laura Roeper
Prop master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
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Building Brand Community: Tapping Creators to Build Community
The small creator approach offers lessons for building brand community.
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Gaming Influencer Marketing: Overwolf Content Ambassadors Drive 150K Installs
Overwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
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Top Product Placement Monthly Insights – July 2023
Dive into July’s product placement insights on AI, streaming, and scripted content. Explore key trends…
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Creator Spotlight: Ezequiel Cardenas Turned His 15 Minutes Into a Dedicated Fan Base
Ezequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
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Ask BENlabs: Product Placement in Movies and TV: The Three Big Questions Answered
Product placement in movies and product placement in TV shows doesn’t just happen. Effective product…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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ELI5: Predictive AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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UK Product Placement Insights – JULY 2023
Discover July's UK product placement insights. Stay informed with the latest trends and strategies shaping…
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Ask BENlabs: How To Avoid the Biggest Mistakes Marketers Make in Creator Marketing
How does a marketer choose the best content creators for their influence campaign? They follow…
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How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
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Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
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What We Are Talking About This Summer – The ATX TV Festival Guide
ATX was a bit different this year, but that doesn't mean we didn't find a…
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Gel Blaster Toy Targets Creator Marketing Success
Gel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
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Video Game Influencer Marketing: How to Bring Your A Game
Video game influencer marketing? In this creator economy? While we prefer the term creator over…
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Ask BENlabs: How To Choose The Best Content Creators For Your Brand
How does a marketer choose the best content creators for their influence campaign? They follow…
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Top Product Placement Monthly Insights – June 2023
Uncover June's product placement trends in AI and streaming. Catch up on the latest content…
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Creator Corner: Get Found and Get Paid
Being a content creator is hard. Fun? Sure. A lot of the time. A ton…
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ELI5: Machine Learning
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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2023’s Top 5 Music Marketing Trends (So Far)
Music marketing has been impacting culture and consumer behavior since the dawn of recorded music.…
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Creator Spotlight: Kevin Langue – It’s All in a Day’s Work
Kevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
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Content Creator vs. Influencer: It’s All About Authenticity
Thinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
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UK What to Watch Guide – June
If you’re looking to watch some great Pride content, look no further.
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What to Watch Guide – June
June is LGBT Pride Month, and BENlabs would like to recognize the contributions and influence…
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Ask BENlabs: Top Trends Impacting Marketers Today
AI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
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Product Placement Newsletter – May 2023
Streaming options are expanding, Korean content proves valuable and a lot more in this month's…
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Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale's tapped content creators to build an authentic connection with younger shoppers.
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Supporting the Creative Vision: An FAQ on Product Placement
In production and don't know what questions to ask about product placement? We have you…
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Insights from The Brief: Marketing Brew Summit 2023
BENlabs was a proud sponsor of Morning Brew’s The Brief 2023. Didn’t make it to…
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Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel
Listen as Erin Schmidt talks about AI and using entertainment to break through to your…
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11 Lessons on Content Success from MrBeast
11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
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The B&LLAS Awards Recap
The Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
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Take 5 with Giang Pham, Assistant Propmaster
This assistant propmaster has worked on various well-known projects and shares her insights into the…
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UK Consumers Prefer Product Placement Over Traditional Ads, New Research Shows
Discover why UK consumers prefer product placement over traditional ads, and how this strategy drives…
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Creator Spotlight: Ian Eastwood Captivates Audiences Online and Off
Ian Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
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Take 5 with Kristina Parsons, Assistant Propmaster
Read what a long-time prop professional has to say about her industry, her advice to…
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BENlabs Introduces New AI-Powered Video Thumbnail Analyzer and Title Generator Tools to TubeBuddy Platform
The new Thumbnail Analyzer and Title Generator tools come quickly behind the launch of the…
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What to Watch Guide – May
May is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
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AI Intel: Is AI Magic? Spoiler: No
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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Ask BENlabs: How to Get Started in Influencer Marketing
Ask BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
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3 Tips to Shape Your Spring and Summer Influencer Programs
3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
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Product Placement Newsletter – April 2023
Max is launched, Indian streaming is about to break thru, and content consumption is up.…
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UK Product Placement Newsletter – April 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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New York Microsoft Showcase
Our recent Microsoft event in NYC brought out an incredible array of people who got…
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How Schick’s Marketing Leader Used Innovation and Entertainment to Dominate Amazon
Discover how Schick’s Head of Marketing leveraged trends and authentic entertainment strategies to become Amazon’s…
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25 Essential Tools for Content Creators
25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
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ELI5: Artificial Intelligence (AI)
Explain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
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TikTok and the Chipmunks: Understanding the Sped-Up TikTok Music Trend for Marketers
Sped-up music is hot on TikTok. Here’s what brands and marketers need to know about…
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7 Tips for How to Work with Brands as a Creator
Getting a brand deal can feel like a challenge but as a content creator and…
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Leveraging Entertainment to Harness the Power of Pop Culture
Some big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
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What to Watch Guide – April
Spring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
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AI Glossary: Defining Key Artificial Intelligence Terms
“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
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UK What to Watch Guide – April
If you’re looking to watch some chuckle-worthy content, look no further.
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TubeBuddy by BENlabs Unveils AI Tools to Boost Engagement with Shorts and Vertical Videos
Discover how Tubebuddy's AI-driven Suggested Shorts and Vertical Video tools are changing content creation to…
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Nano vs Micro vs Mid vs Macro vs Mega Influencers: What Marketers Need to Know
Working with content creators who are influencers in their communities is a great way for…
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AI Intel: Of Donuts and Deep Learning
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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UK Product Placement Newsletter – March 2023
Welcome to the February UK Product Placement Newsletter with all the latest news from the…
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Product Placement Newsletter – March 2023
"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand: Review
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
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ELI5: Influencer Marketing
Influencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
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Instagram Influencer Marketing: A Marketer’s Guide to Strategic Campaigns
Instagram is an influencer marketing must for brands at any stage. The platform has 2…
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Influencer Marketing for Brand Lift vs. Performance: Measuring Results and Finding Balance
Is influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
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5 Keys to Driving Influencer Campaign Success
You might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
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10 Must-Read Marketing Books That Will Change Your Approach Forever
If there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
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How Unstructured Data is Revolutionizing Marketing
There’s no shortage of data but not all data is created equal. Structured data is…
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ELI5: Define Retargeting
Retargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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Women’s History Month Spotlight: Celebrating BENlabs Standout Campaigns
Women dominate the world of influencer marketing. They are the influencers and the audience. They…
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How to Be Data-Driven in Influencer Marketing Without Sacrificing Feel
The influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
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UK What to Watch Guide – March
For International Women's Day, we take a look at some of the best stories about,…
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Women Talk Product Placement
We gathered high-powered women in the industry to talk about the importance of product placement…
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What to Watch Guide – March
It's International Women's Month and we are celebrating established and up-and-coming voices in film, TV,…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand
Welcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
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How AI is Revolutionizing Influencer Marketing
Influencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
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How to Get Started as an Influencer for Creators
Influencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
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UK Product Placement Newsletter – February 2023
Welcome to the February UK Product Placement Newsletter will all the latest news from the…
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Product Placement Newsletter – February 2023
"Avatar: The Way of Water" shatters records, history is made at the Grammy's, and Jackie…
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AI Intel: Data, Data, Everywhere
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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How to Tap the Top Trends in Influencer Marketing for Marketers
Influencer marketing is an ever-evolving and essential part of the modern marketing mix. Influencer marketing…
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Why Your Brand Should Use Influencer Marketing
Influencer marketing is the future of digital advertising for brands. With seven in 10 U.S.…
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How To Be Authentic In Influencer Marketing
Influence marketing is more complicated than just cutting a check to a popular social media…
Read MoreBEN Group Is Now BENlabs, Reflecting Its Innovative Use of AI to Connect Brands and Creators With Key Audiences Through Engaged Human Attention
Global tech leader in leveraging data and artificial intelligence in media and entertainment embraces a…
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During big moments like the Super Bowl, brands don’t always want to go it alone
You know the old saying: teamwork makes the dream work. That may be even more…
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10 Things Every Influencer Wishes Marketers Knew Before Reaching Out
Reaching out to content creator influencers might feel like the best place to start an…
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Is AI Going To Steal My Job? An AI’s Guide For Marketers and Content Creators
AI is the future. We like to think of it as computers doing computer things…
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Insights from Brand Storytelling 2023
Sundance is back! BENlabs returned as a keynote sponsor for Brand Storytelling for the first…
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What to Watch Guide – February
FEBRUARY NEW RELEASES There’s no denying Feb’s new releases are red hot and one we’re…
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How To Tell If An Influencer’s Followers Are Real Or Fake
Follower count is a leading indicator when marketers evaluate content influencers. It makes sense: the…
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How AI is Changing the Landscape of Video Production
AI (artificial intelligence) may not be out for our jobs but the people who know…
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How Do Influencers Get Paid?
Marketers love influence as an authentic way to connect with people. The big question, for…
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Product Placement Newsletter – January 2023
Key Takeaways The next massive blockbuster hit has no barriers or confinements! There are now…
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Best Influencer Marketing Campaigns for Marketers to Follow
When it’s done well, influencer marketing boosts revenue and brand exposure. Partnering with aligned content…
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Choosing the Right Influencer: A Guide for Successful Partnerships
Influencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
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