Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
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Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
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Quick Takes – Issue 20: Creating Unskippable Moments
The average US adult dedicates 5.8 hours per day to watching TV and digital video…
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A CPG Influencer Marketing Success Story for Mission Foods and Guerrero
Tracking offline sales is key to CPG influencer marketing success.
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Top Product Placement Monthly Insights – August 2023
Stay updated with August's top product placement trends. Discover how AI and streaming impact brand…
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Quick Takes – Issue 19: Supercharge Your Advertising
Audiences are consuming content at an all-time high, but so are the opportunities for distractions.
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Top and Emerging Fashion Influencers to Watch 2023
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023
Welcome to a new monthly edition of our European Product Placement Insights, a round-up of…
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Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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Take 5: Microsoft Talks with BENlabs
a conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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GM and Barbie: Aligning Values To Create On-Screen Success
The Barbie movie has so much to see it might be easy to overlook the…
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Diving Into “The Bear” with Prop Master Laura Roeper
Prop master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
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Building Brand Community: Tapping Creators to Build Community
The small creator approach offers lessons for building brand community.
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Top Product Placement Monthly Insights – July 2023
Dive into July’s product placement insights on AI, streaming, and scripted content. Explore key trends…
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UK Product Placement Insights – JULY 2023
Discover July's UK product placement insights. Stay informed with the latest trends and strategies shaping…
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How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
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What We Are Talking About This Summer – The ATX TV Festival Guide
ATX was a bit different this year, but that doesn't mean we didn't find a…
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Top Product Placement Monthly Insights – June 2023
Uncover June's product placement trends in AI and streaming. Catch up on the latest content…
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UK What to Watch Guide – June
If you’re looking to watch some great Pride content, look no further.
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What to Watch Guide – June
June is LGBT Pride Month, and BENlabs would like to recognize the contributions and influence…
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Ask BENlabs: Top Trends Impacting Marketers Today
AI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
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Product Placement Newsletter – May 2023
Streaming options are expanding, Korean content proves valuable and a lot more in this month's…
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Supporting the Creative Vision: An FAQ on Product Placement
In production and don't know what questions to ask about product placement? We have you…
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Insights from The Brief: Marketing Brew Summit 2023
BENlabs was a proud sponsor of Morning Brew’s The Brief 2023. Didn’t make it to…
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Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel
Listen as Erin Schmidt talks about AI and using entertainment to break through to your…
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The B&LLAS Awards Recap
The Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
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Take 5 with Giang Pham, Assistant Propmaster
This assistant propmaster has worked on various well-known projects and shares her insights into the…
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Take 5 with Kristina Parsons, Assistant Propmaster
Read what a long-time prop professional has to say about her industry, her advice to…
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What to Watch Guide – May
May is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
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Product Placement Newsletter – April 2023
Max is launched, Indian streaming is about to break thru, and content consumption is up.…
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UK Product Placement Newsletter – April 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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New York Microsoft Showcase
Our recent Microsoft event in NYC brought out an incredible array of people who got…
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Leveraging Entertainment to Harness the Power of Pop Culture
Some big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
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What to Watch Guide – April
Spring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
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UK What to Watch Guide – April
If you’re looking to watch some chuckle-worthy content, look no further.
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UK Product Placement Newsletter – March 2023
Welcome to the February UK Product Placement Newsletter with all the latest news from the…
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Product Placement Newsletter – March 2023
"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
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UK What to Watch Guide – March
For International Women's Day, we take a look at some of the best stories about,…
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Women Talk Product Placement
We gathered high-powered women in the industry to talk about the importance of product placement…
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What to Watch Guide – March
It's International Women's Month and we are celebrating established and up-and-coming voices in film, TV,…
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UK Product Placement Newsletter – February 2023
Welcome to the February UK Product Placement Newsletter will all the latest news from the…
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Product Placement Newsletter – February 2023
"Avatar: The Way of Water" shatters records, history is made at the Grammy's, and Jackie…
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During big moments like the Super Bowl, brands don’t always want to go it alone
You know the old saying: teamwork makes the dream work. That may be even more…
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Insights from Brand Storytelling 2023
Sundance is back! BENlabs returned as a keynote sponsor for Brand Storytelling for the first…
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What to Watch Guide – February
FEBRUARY NEW RELEASES There’s no denying Feb’s new releases are red hot and one we’re…
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Product Placement Newsletter – January 2023
Key Takeaways The next massive blockbuster hit has no barriers or confinements! There are now…
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Going Beyond the Game
Audiences Engage with Sports Content in Every Form Between the increase in the streaming landscape…
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What to Watch Guide – January
As we look forward to what’s new in 2023, we also look at some of…
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Take 5 with Sarah Schrode, Head of Branded Entertainment, General Motors
Cars and entertainment are a match made in heaven - and BENlabs and GM are…
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Brands & Insight Found at CES 2023
CES is regarded as one of the premiere events for brands, marketers, and consumers across the…
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Holiday Season ‘What to Watch’ Guide
The holidays are finally here, and to kick things off we’ve got the classics, must-watches,…
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Entertainment to Feast on This Thanksgiving
There’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This…
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BEN Group Announces Official TikTok Sound Partnership
The Company Continues its Long-standing Sound-on Relationship with TikTok with Music Supervision, Clearance and Licensing…
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Hispanic Heritage Month Watch Guide
¡YA ES HORA! That’s right, it’s time to honor and celebrate Hispanic culture! In this…
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Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is…
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Streamers Test More Advertising Formats
Click here to download a PDF version of this report.
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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every…
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BENlabs Take 5 with Anheuser Busch InBev’s Marketing Director
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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BEN Group Starts 2022 with Continued Business Growth, Global Client Expansion, and AI Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
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Foreign Language Content: More Barriers Fall To Audience Engagement
The reason behind this shift appears to be a simple one: it’s all about access.…
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Reality TV: Real Moments Deliver Real Brand Value
Click here to download a PDF version of this report.
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BENlabs Take 5 with a Property Masters Guild Founding Member
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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Books, Content, and Food Suggestions for Black History Month
February 1st marks the first day of Black History Month. Though we recognize the contributions…
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BEN Group Celebrates End of 2021 with Viral Social Impact Campaigns and Continued YoY Business Growth
The Entertainment AI Company Welcomed New Hires and Clients, Continued its Mission to Empower Creators,…
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BENlabs Take 5 with the Property Masters Guild’s President
BEN connected with the President of the newly-launched Property Masters Guild, Joshua Meltzer to discuss…
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