Music Video Product Placement Lessons from the 2023 MTV Video Music Awards
The 2023 VMAs were exciting, flashy, and, unlike many other award shows, without a major…
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Ask BENlabs | Where Does Product Placement Fit in the Overall Marketing Mix?
What tactics should product placement replace in the brand marketing mix? None. Or at least,…
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Creator Corner: Big YouTube Monetization Changes & More
Big Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
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10 Automotive Influencers to Watch
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Durex Condom Brand Makes Cultural Impact with Music Brand Integrations
BRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
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Ask BENlabs | Product Placement ROI: Measuring Success Across the Funnel
Contrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
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