The Impact of AI on Marketing: Opportunities and Challenges
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
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What Is Marketing Automation?
Marketing automation is like autopilot: smart and helpful but not to be completely relied upon…
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The Marketing Glossary: 47 Essential Terms Every Marketer Should Know
Marketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
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Going Beyond the Game
Audiences Engage with Sports Content in Every Form Between the increase in the streaming landscape…
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What to Watch Guide – January
As we look forward to what’s new in 2023, we also look at some of…
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How To Track Influencer Marketing Success and ROI
Marketers turn to influencer marketing to show their brand, product or service in the best…
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Take 5 with Sarah Schrode, Head of Branded Entertainment, General Motors
Cars and entertainment are a match made in heaven - and BENlabs and GM are…
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Brands & Insight Found at CES 2023
CES is regarded as one of the premiere events for brands, marketers, and consumers across the…
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Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is…
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How Brands Build Cultural Relevance Through Music Partnerships and Fan Engagement
Learn how brands can connect with music fans through video integrations, live events, and artist…
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