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CPG BRAND INTEGRATIONS

CPG Brands Reach Audiences at Scale with BENlabs AI

CPG marketers need to make authentic connections with new and existing audiences to drive results. Whether you’re considering adding creator partnerships, music integrations, or product placement in film & tv into your marketing strategy, BENlabs has you covered.

We’ve helped clients and products like Canon, General Mills Cheerios, Frito-Lay, and Noom (to name but a few) achieve incredible results creating impactful content through our AI tools and guiding media spend across influencer marketing, product placement in movies and TV, music partnerships and paid media

Challenges Facing CPG Marketers

There’s no such thing as a captive audience anymore. Marketers must leverage data insights to determine the best places and the right messages to reach buyers and drive action.

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Ad Avoidance

Consumers are discovering brands and trends through relatable influencers. They’re following health and parenting advice and seeking recipes from lifestyle content creators. They’re skipping ads and are being exposed to new household products and snacks, through their favorite music, movie, TV, and social content. At BENlabs, we’ll analyze your audience’s social and digital shopping behavior, serve up opportunity audiences, and craft recommendations across the entertainment landscape so you’re there, in all the right places.

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Decentralized Content

Movies, music, TV, and social media split audiences. The average household has 5.2 streaming services. There isn’t any one source that all people go to for cooking advice or content. Food and CPG brands need to show up meaningfully, in multiple places, to really make an impact with their audiences.

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Data Intelligence and Reporting

Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but food brands also need to know exactly how these content engagements drive brand activations back to their business and they need a guarantee that their efforts will move the needle on the growth KPIs that matter. They need a partner who can make sense of both structured and unstructured data to derive clear and actionable business insights. 

BENLabs Helps CPG Brands Stand Out

We offer a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained by over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models help tech brands find receptive audiences, level-up content, and drive audience action with predictable, measurable results against KPIs.

When you work with BENlabs, you can scale your brand’s reach, brand affinity, recall, and sales… but we’re getting ahead of ourselves.

Woman looking at food products in the aisle of a grocery store

CPG Brands Are Fighting for Attention

On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27-42 year-olds (millennials) listen 75.1% more than older generations.

There are exciting statistics for any food or CPG brand that has learned to adapt, developing the deep audience intelligence required to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads. 

For brands, it comes down to a need to get noticed. It’s about more than showing up; your food product or CPG brand needs to stand out. To make a real connection with audiences.

Knowing where to reach audiences is important, knowing how to reach them is at least as important.

Woman looking at food products in the aisle of a grocery store

On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27-42 year-olds (millennials) listen 75.1% more than older generations.

There are exciting statistics for any food or CPG brand that has learned to adapt, developing the deep audience intelligence required to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads. 

For brands, it comes down to a need to get noticed. It’s about more than showing up; your food product or CPG brand needs to stand out. To make a real connection with audiences.

Knowing where to reach audiences is important, knowing how to reach them is at least as important.

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Audience InsightS for CPG Brands

The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.

BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for consumer brands looking to make an impact in influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment —  movies, TV, music and music videos, in creator content on social media — cooking brands unlock incredible integration opportunities.

Cluster Analysis

Build a clear picture of what content your target engages, unlocking new audiences and new opportunities

Creator Matching

Discover the qualified voices that have the most influence with your most receptive audience segments

Predictive Analytics

Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs

Competitor Intelligence

See everything your competitors are doing, what’s working and what’s not, to steal away brand awareness and market share

A grid of Omnilux mask product images
Case Study

Omnilux Shines in the Spotlight

Omnilux tapped BENlabs to build out a brand ambassador program to shortcut skepticism by going straight from introduction to social proof. 

The BENlabs team put AI to work and helped Omnilux max out in the obvious verticals including beauty, health, mom lifestyle and general female lifestyle. BENlabs AI also identified some less obvious but, algorithmically-speaking, super-receptive verticals to deliver smart scale and maximum impact including interior design, fashion, crafting, and DIY.

Over 15.9M impressions and 155K clicks, Omnilux realized a 2.28x return on ad spend (ROAS), a peak 408% decrease in the cost to acquire a customer (CAC) and a 215% decrease in blended CAC over the campaign period.

BENLABS SERVICES FOR CONSUMER BRANDS

Influencer Marketing

CREATOR PARTNERSHIPS

When you work with BENlabs, our tools will build a complete picture of your current audience and can unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI is the key that unlocks an individual’s online “neighborhood,” with no individual tracking required. We’ve done this for major packaged foods in the health and snack food industry and are ready to help you craft creator campaigns that help you exceed your goals.

Whether you’re looking for an awareness play, a strictly performance play, or any mix of the two, we’ll find the right creators from mega and celebrity status to smaller, niche content creators in highly targeted verticals to ensure you reach the right audiences and can scale results.

Influencer showing the Noom product

Noom, a subscription-based program that helps users make small behavioral changes that add up to big transformations. BENlabs developed a two-part campaign, using AI to find aligned small and midsize influencers in the health, wellness, motherhood, lifestyle, and fitness verticals to introduce audiences to Noom at scale.

Results: Content from 90+ creators netted 5.5M+ views. At its peak, the campaign generated over 3,000 quality signups per month, increasing the Noom customer lifetime value (LTV) from 70% to 90%.

Canon product placement in The Rookie Feds

Product Placement

FILM & TV Placement

BENlabs deep relationships across all entertainment unlocks opportunities for food brands in movies, TV, and music videos. After all, characters need props to carry the action and to be believable. From breakfast cereals and toaster tarts to snacks during a sporting event, prop masters are looking for the right products to match the scene—and with product placement, to drive the scene through unskippable moments.

Your brand might be an important part of the plot, and we can help your brand stand out in safe, authentic, story-driven moments viewers can’t miss.

Music integrations

Music Activations

In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists.

When you see Lucky Charms co-starring with Charlie Puth in Girlfriend, 1800 tequila co-starring in A$AP Ferg’s New Level and many more hip hop videos, becoming an indelible part of music culture… or any number of other examples, BENlabs did that.

From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs can connect your brand with the right audiences in ways that move them into action.

Cheetos in the music video Hot as Hell

Flaming Hot Cheetos getting some love in Lizzo’s Hot as Hell

Influencer creating video content on cell phone

Youtube creators spend an incredible amount of time planning, scripting, and editing their videos. TubeBuddy provides tools for creators that increase visibility and performance.

YouTube Optimization

Boost Your YouTube

Join millions of creators increasing video views and channel subscribers with TubeBuddy. You’ll access game-changing tools to help you analyze search volume and find other ways to say the same thing while clenching more views. There are also time-saving templates and personalized suggestions to extra-optimize every upload.

BENlabs is here to help

Let’s Take Your Brand to the Next Level

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