THE CHALLENGE
L’Oréal wanted to generate excitement for its Biotherm Aquasource Gel while staying true to its ethical beauty values. The brand needed an influencer marketing strategy that would authentically engage skincare enthusiasts and seamlessly integrate into their content. With a highly competitive beauty market, L’Oréal also sought data-driven insights to optimize creator selection and campaign performance, ensuring maximum reach and impact.
THE APPROACH
L’Oréal partnered with BENlabs to leverage AI-powered influencer marketing. BENlabs AI identified highly relevant beauty and fashion creators from a database of over 13 million vetted influencers, ensuring brand alignment and audience authenticity. The AI provided predictive analytics and competitive intelligence, helping L’Oréal refine its messaging and maximize engagement. Creators integrated Biotherm Aquasource Gel into their daily skincare routines, demonstrating its benefits through authentic storytelling. To further amplify engagement, top beauty influencers hosted exclusive giveaways, encouraging followers to interact with the brand.
THE RESULTS
4.5M
Views
4M
Impressions
200k
Likes
