BENlabs & Ubisoft Dominate Twitch with the Rainbow Six Siege X Showcase

BENlabs conducted an Advanced Insights Report (AIR), analyzing data from major Rainbow Six Siege campaigns in 2024, including the Y9S1: Operation Deadly Omen launch and the Six Invitational in São Paulo, Brazil. This analysis surfaced the below critical insights on creator performance, viewer retention, audience overlap, and category engagement – which was implemented for Siege X Showcase:

Activation of Top Talent: BENlabs reengaged Shroud, the top-performing creator from the previous Six Invitational campaign. For the Siege X Showcase, Ubisoft partnered with 19 of Twitch’s most influential streamers-including Shroud, Agent00, Lacy, LIRIK, stableronaldo, and Hasanabi – each with highly engaged audiences ideal for driving R6 Siege player acquisition. These creators collectively accounted for 88% of the campaign’s average concurrent viewership.

Audience Diversification: Creators like PsyPho and ThatOneBritt, known for high retention and unique audience appeal, were activated to help grow the R6 Siege audience across new demographics, including female and variety game streamers.

Cohort Assessment: The campaign expanded its reach by onboarding a large, diverse cohort of Twitch streamers, ensuring widespread coverage and engagement across the platform.

BENlabs also provided comprehensive support for creator activations at major Rainbow Six Siege events – including Blast Major, Six Invitational, and the Showcase – handling onsite and remote creator logistics, travel arrangements, and esports co-streams. Ubisoft’s partnership with BENlabs exemplifies how leveraging advanced analytics and a hybrid creator strategy can deliver industry-leading results for major game launches.