Dan Markham from What’s Inside joins Ricky Ray Butler on Creative Disruption to share the channel’s origin story, and how him and his son Lincoln grew a school science project to a social media sensation with over 1.5 billion views. Today, What’s Inside has almost 10M subscribers and creates family friendly content that is not only inspirational and educational but also highly entertaining. Dan has an fascinating conversation with Ricky Ray about his family, his perspectives on platform monetization, and his interests and investments in NFTs. #creativedisruption