In this video Matt Stephanina shares how he grew his YouTube channel to over 11 million subscribers and was able to naturally incorporate brand advertisements into his videos. Matt began learning to dance at age 18 by watching music videos. As his expertise for music and dance grew Matt began teaching dance through YouTube tutorial videos. His YouTube channel not only connected him with many viewers across all social platforms, but with famed music stars from Taylor Swift, Snoop Dogg, and Wiz Khalifa.

Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.

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