By the end of 2022, over half of the U.S. population was expected to identify as gamers. For brands, this isn’t just trivia—it’s a clear indication that gaming has evolved into a powerful marketing channel. Partnering with gaming influencers who build authentic community connections offers brands a chance to increase exposure, boost engagement, and drive revenue.
Recent trends emphasize why gaming influencers should be at the top of your marketing strategy to reach highly engaged and relevant audiences.
Recent data highlights the pivotal role influencers play in the gaming world, underscoring why marketers should prioritize this channel to reach highly relevant and engaged audiences.
Gaming is no longer confined to consoles or PCs—it’s a community-driven phenomenon. Social media platforms have amplified gamer interactions, with conversations around gaming exploding. For example, engagement on TikTok related to gaming surged by 553% from 2020 to 2021, led by popular hashtags like #Fortnite, which boasts 258 billion views.
Statistics reinforce gaming’s social nature:
By collaborating with influencers embedded in these communities, brands can forge genuine connections and stand out in these interactive spaces.
Statistics back this up: 9 in 10 gamers across genres use social media, but their platform preferences vary. For example, 90% of Battle Royale players are active on social media, and they’re 40% more likely to use Twitch than the average gamer. By collaborating with creators embedded in these communities, brands can connect in ways that feel authentic and resonate with gamers’ unique platform behaviors.
The rise of gaming video content underscores its cultural significance. In 2021, gaming video content in the U.S. reached 56.7 million viewers, a number set to grow to 63.7 million by 2025. Platforms like YouTube, Facebook, and Twitch dominate this space, where creator-driven content reigns supreme.
Key trends highlight creator influence:
For brands, this offers a massive opportunity. Gaming influencers attract highly engaged audiences who watch hours of livestreams, providing a unique channel for authentic connections and impactful campaigns.
Gaming influencers are trusted not just for gameplay tips but also for product recommendations. Sponsored livestreams have grown by 98% since 2020, while influencer reactions to game trailers can boost engagement rates by 400%.
Case studies showcase the success of gaming influencer collaborations:
These campaigns highlight how brands can leverage gaming creators to amplify awareness, connect with gamer audiences, and achieve measurable results.
Gamers value creator opinions, making influencer partnerships key drivers of purchasing decisions. Endorsements from trusted gaming influencers significantly influence buying behaviors, bridging the gap between engagement and sales.
As the gaming industry continues to expand, brands that integrate creator-driven strategies will foster stronger community ties, elevate engagement, and achieve long-term business growth.
Ready to take your marketing to the next level? Learn how brands like Ubisoft, Square Enix, and TikTok have successfully partnered with BEN to connect with gaming audiences and achieve impactful results.
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