As so many marketing channels like banner ads and TV continue to lose their effectiveness, influencer marketing is now a measurable, reliable, and effective way to fill the gap. Today, it’s no longer an experiment or a general awareness tactic. It’s a must-have method for growing reach and revenue.

By making strategic choices about the creator, platform, content, and audience, marketers can tap into the full potential of influencer marketing from awareness to consideration and action.

In BEN’s latest whitepaper, “The CMO’s Guide to Full-Funnel Influencer Marketing,” we explore why marketers must think about influencer marketing as a full-funnel strategy to reach new, highly targeted audiences in authentic ways.

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