Erin Schmidt is Chief Product Placement Officer for Branded Entertainment Network (BEN), a Bill Gates company. A recent Cynopsis Top Women in Media honoree, Erin leads BEN’s efforts to help brands navigate the shifting entertainment and advertising landscapes. With over 15 years of experience in the industry, Erin has been involved in iconic product placements including James Bond switching his favorite drink to a Heineken, Ant Man working in a Baskin Robbins instead of a Chipotle, and Steve and Nancy eating KFC’s finger lickin’ good fried chicken in Stranger Things.
