Become the entertainment

La Croix has taken its first sips at becoming an integral part of popular culture. We’ve utilized our Cultural Relevance Index (CRI) to evaluate your recent on-screen appearances so that we can guide you towards an even bigger star turn.

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Predicting Which Shows are the Perfect Flavor for La Croix

BENlabs’s proprietary Content IQ Score combines predictions on viewership and demographic reach with a social landscape analysis to identify which shows shooting RIGHT NOW are the best match for your brand.

Making the Competitive Landscape Crystal Clear 

Our Share of Voice analysis uses a mix of computer vision and human evaluators to identify, analyze and grade product placements across television, streaming and film. We cracked open an analysis for La Croix and other brands in your space.  

Ensuring Success Never Goes Flat 

La Croix’s relationship with Khanh Cagley was a fantastic choice, providing some great metrics and results. By taking an audience-first approach, we’ve identified messaging that might have made your partnership with the ‘@sweetandpetite_’ creator even more fruitful. By focusing her content more on country music than the fashion in her content, this post could have resonated with Khanh’s audience on an even deeper level. Our community reports demonstrate why. 

Ready to Quench Your Thirst? 

Speak to one of our leaders to learn more about our entertainment marketing solutions across TV, streaming, film, music video and social channels. 

Erin Schmidt

GM of Product Placement @BENlabs

Jon Selman

VP of Influencer Marketing @BENlabs

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