Become the entertainment

Taco Bell has taken its first bites at becoming an integral part of popular culture. We’ve utilized our Cultural Relevance Index (CRI) to evaluate your recent on-screen appearances so that we can guide you towards an even bigger star turn.

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Predicting Which Shows Will Provide the Perfect Crunch for Taco Bell

BENlabs’ proprietary Content IQ Score combines predictions on viewership and demographic reach with a social landscape analysis to identify which shows shooting RIGHT NOW are the best match for your brand. 

Making the Competitive Landscape Stay (Mild)

Our Share of Voice analysis uses a mix of computer vision and human evaluators to identify, analyze
and grade product placements across television, streaming and film.
We tore open an analysis for
Taco Bell and other brands in your space.

Reach Audiences With the Right Combo of Creators

We’ve loved some of your recent social posts across TikTok. But are they reaching the right audience? Using a variety of tools to overlap the interests of the audiences reached by 24 recent sponsored TikTok posts with those of Taco Bell’s customers, we’ve uncovered insights that can ensure you are always getting the right combo and the most out of your influencer marketing spend.  

Ensuring Más Success

Taco Bell’s relationship with Doja Cat has been a blast, providing some of the best metrics from any of your sponsored social posts over the past year. By taking an audience-first approach, we’ve identified creators who can help you continue to score by reaching Doja Cat’s same audience again and again

Ready to Satisfy Your Cravings?

Speak to one of our leaders to learn more about our entertainment marketing solutions across TV, streaming, film, music video and social channels. 

Erin Schmidt

GM of Product Placement @BENlabs

Jon Selman

VP of Influencer Marketing @BENlabs

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