Become the entertainment

Sonic has taken its first bites at becoming an integral part of popular culture. We’ve utilized our Share of Voice analysis to identify, analyze and grade product placements across television, streaming and film. We’ve wrapped up an analysis of the QSR segment’s on-screen appearances so that we can guide you towards an even bigger star turn.

Trusted by the best

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Predicting Which Shows Will Become Instant Classics for Sonic

BENlabs proprietary Content IQ Score combines predictions on viewership and demographic reach with a social landscape analysis to identify which shows shooting RIGHT NOW are the best match for your brand.

Reach Audiences With the Right Combo of Creators

We’ve loved some of your recent social posts across Instagram and TikTok. But are they reaching the right audience? Using a variety of tools to overlap the interests of the audiences reached by 24 recent sponsored posts with those of Sonic’s customers, we’ve uncovered insights that can ensure you are always getting the right combo of influencers and the most out of your influencer marketing spend.

Building On Your Smashing Success

Sonic’s relationship with Allison Kuch has really smashed it, providing some of the best metrics from any of your sponsored social posts over the past year. By taking an audience-first approach, we’ve identified creators who can help you continue to sizzle by reaching Kuch’s same audience again and again.

Ready to Satisfy Your Cravings?

Speak to one of our leaders to learn more about our entertainment marketing solutions across TV, streaming, film, music video and social channels.

Erin Schmidt

GM of Product Placement @BENlabs

Jon Selman

VP of Influencer Marketing @BENlabs

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