Back-to-School Was Different This Year—Here’s What That Means For Your Next Campaign
It’s that time of year again. Kids across the country are gearing up for the…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Influencer
Why More Brands Are Going All-In on Influencer Marketing
In search of real ROI, marketers are considering traditional digital ads a thing of the…
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AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
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Scale Your Influencer Marketing Campaign With a Performance-Driven Strategy
With 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has…
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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro
When a car accident in 2002 rendered her an amputee paralyzed from the waist down,…
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How Brands Can Make Pride Last All Year Long
With more access to information than ever, today’s consumers approach brands with a significant degree…
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The New Rules of In-Person Activations
As we see more cities begin to do away with COVID restrictions, it might seem…
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Industry Intel: Brands See Value Partnering with Gaming Creators
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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How Influencer Marketing Drives Measurable Conversions
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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Influencer Marketing is a Full-Funnel Strategy
Influencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online…
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